Opportunity
More than 43.5 million Americans serve as caregivers for older adults, and are constantly challenged to find trustworthy, quality information and provider resources for their loved one. CaringWire.com was created to serve as a digital assistant that simplifies the role of caregivers.
Many times, caregivers are tasked with making important health decisions on behalf of their loved ones, challenged to find and research local providers quickly. VectorOne created a digital concierge that took into account CaringWire’s true understanding of a caregiver’s journey.
STRATEGY
VectorOne developed a deep understanding of CaringWire’s mission, and through that, developed a technology strategy that reflected its unique purpose and business model. CaringWire sought to take a limited understanding of a caregiver user and create highly relevant recommendations to their own specific needs. The sensitive nature of caregiving also motivated VectorOne to develop software that felt less like technology and humanized the experience.
Because CaringWire was a new startup, the technology building blocks needed to be nimble and evolve with the business. As it grew, the user experience needed to reduce friction in acquiring new users, seamlessly supporting its growth.
The technology behind the CaringWire platform was carefully aligned with the project's strategic goals: user-centered design rooted in empathy, seamless scalability, and rapid delivery of meaningful results.
VectorOne developed a modern, highly scalable, and agile platform using AWS’s serverless architecture. User-facing resources were cloud-based, relevant, and dynamically responsive to the data provided. Core AWS services, including Lambda, API Gateway, and Amazon S3, served as secure, durable, and cost-effective building blocks for the platform.
At the heart of the solution was the CaringWire recommendation engine, which leveraged innovative scoring algorithms, geolocation data, and high-performance NoSQL databases to assess caregiver needs and match them with tens of thousands of national, regional, and local care providers, delivering personalized recommendations in real time.
In alignment with the strategic plan, VectorOne’s UX partners designed a trusted resource that conveyed empathy and usability for caregivers. The platform’s serverless, pay-as-you-go model also ensured a low total cost of ownership, making it a sustainable choice for a growing organization.
TECHNOLOGY
VectorOne brought its strategic expertise beyond the technology aspect and served as consultants to sharpen the evolving business model. Our team brought high value features to market, validating concepts and demonstrating value right away. CaringWire was able to bring an MVP online in only 6 months, which generated significant investment.
Analytics from the digital platform provided data-based insights to improve user experience from the beginning. This nimble nature of CaringWire.com has enabled the platform to quickly evolve with the startup. Once launched, CaringWire’s ability to quickly innovate provided immediate value to users, investors, and partners, fueling growth of the company
